The TRUST Framework is the tool I use with fundraising teams to decide what AI should and should not do with donor data, donor communications, and donor trust. Written for people who run development offices, not for engineers.
Evaluating AI in fundraising through an ethical and equity lens.
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Development teams are already using AI. Most organizations have never decided what that means for the people whose data and relationships are involved. These five questions are how a team makes those decisions together, in one conversation, without a forty-page governance binder.
Twenty years in fundraising, four of them watching what AI is doing to this sector specifically. Not a vendor's framework.
Guiding questions, red flags, practice scenarios, and a decision worksheet your team can work through together.
Every question asks who the tool serves and who it quietly leaves behind, because that answer is rarely in the demo.
If you cannot explain what you are doing to a donor, that is the signal to stop and decide. Tara Quarrie, President & CEO